Pinarello

The most recognizable frame in the sport, the most successful bikes of the last 15 years, and the brand that turns heads everywhere it goes.

Made in: Treviso, Italy
Founded: 1952
Lead time: Varies with season and popularity. Core models and sizes generally available.

Why we carry it

Everyone knows the Dogma. It's been the world's most successful and visible race bike for 15 years. It's more expensive than everything else because it's flat out better than everything else.

What people don't know is how much value there is in Pinarello's non-Dogma offerings, with the same race DNA and Italian heritage, but priced for people who buy bikes, not people who are given bikes.

What can be ordered

Dogma F — the flagship and current iteration of the world's most successful race bike.
Dogma X — the same engineering with endurance geometry for longer days and rougher roads.
F-series (F9, F7, F5, F3, F1) — Dogma thinking at a price that makes sense for most people. The race bike for people without sponsors.
X-series (X9, X7, X5, X3, X1) — the best endurance and all-road bike on the market. Fast when you want it, comfortable when you need it.
Dogma GR and Grevil F — gravel. The GR is an all-out gravel race machine; the Grevil is for those of us who won't see the Lifetime podium but might see the pointy end of our local group ride.

Seen up close