In Velo Veritas · Old Sacramento
One bike: Yours
Your shop for road and gravel. Every product and service here has been carefully curated to enhance your riding experience.
The shop
Fit, selection, service. Pick three.
Recent builds
Bikes built on the stand in Old Sacramento. The chip on each one says whether it is still here.
The Brands
These brands are here because they are driven by passion and performance, not sales numbers and spreadsheets.
Laid up by hand in the Veneto as stock frames, custom layups, or full custom monocoque geometryExplore the brand
Villafranca Padovana, Italy
The most recognizable frame in the sport, the most successful bikes of the last 15 years, and the brand that turns heads everywhere it goes.Explore the brand
Treviso, Italy
Seventy years of Italian road racing, and still the brand that sets the standard other aspire to.Explore the brand
Cambiago, Italy
Made to order by the family of a Giro and Vuelta winner.Explore the brand
Marostica, Italy
Engineered for speed, built in their own factory, and quietly some of the best-riding bikes available.Explore the brand
United Kingdom
Premium carbon wheels, components and frames.Explore the brand
Ogden, Utah
Californian, irreverent, and the most fun per dollar.Explore the brand
Los Angeles, California
CompareSide by sideAll seven in one table
Made in Italy
Handmade in Italy. Fitted here.
SWI frames are made by hand in Italy, in runs small enough that the person laying the carbon knows which bike it is. We carry them, order them to your fit, and build them on our own stand.
- Made
- By hand, in Italy
- Built
- On the stand in Old Sacramento
Why we exist
There is only one of you. Let's make the bike you deserve.
Custom builds
How we make your bike YOURS
Modern bikes are complex and expensive. The choices can be overwhelming. Let's filter out the noise and focus on the reason we're doing this: you. Why do you ride? Where are you going? How do you want to get there? We are not chasing quick solutions or cutting corners, because the most efficient and cost-effective way to do this is to do it right - the first time.
- 01ConsultationHow you ride, where you ride, and what you want your on-bike experience to be.
- 02FitBefore the bike, there is you. We should start there.
- 03TouchpointsCranks, pedals, handlebar, saddle, bar tape - your bike should make you feel things, but not these things.
- 04ComponentsAre we trying to save weight or are we trying to save for a child's college fund? Let's optimize for your on-bike and off-bike priorities.
- 05BuildBuilt by hand, on the stand, one bike at a time, one step at a time.
- 06Hand-overConfirm fit, go over operation, tweak any details, add any accessories and send your new bike off to its forever home.